Launching in Zurich & New York
Guided is an AI agent that surfaces city recommendations from the people you actually trust — not algorithms, not strangers. Your friends.
How it works
Felix leaves a bar and records a 10-second voice note. The AI extracts everything — mood, vibe, occasion, who it’s good for. No forms, no friction.
“I’m in Zurich, looking for a cozy date spot, not too loud, good wine.” Natural language. No filters, no dropdowns. Just say what you want.
From your friends’ actual knowledge. With their words, their context, their taste. Not an algorithm. Not a sponsored result. The real thing.
83% of people trust a recommendation from someone they know over any algorithm, review platform, or ad.
Nielsen Global Trust in Advertising Study — No product has captured this for city discovery. Until now.
The platform
Restaurants, bars, coffee shops, nightlife. Where your friends actually eat and drink, logged with full context.
A trusted city calendar. Friends log upcoming events — gallery openings, parties, markets — before they happen.
Running paths, cycling routes, hikes. Powered by Strava integration. Your friend’s Sunday morning route, on demand.
“Felix goes here for vintage. Maria goes here for minimalist basics.” Taste-filtered, occasion-aware.
“Where should I look for an apartment in Berlin?” Friends who’ve lived there give you the neighbourhood intel no portal has.
Your friend who visited Tokyo last year becomes your local guide. The taste graph extends globally.
We’re opening Zurich and NYC to a small, curated beta group first. Join the waitlist and tell us which city you know best.